CONTEXT

Audemars Piguet is taking part in the 5th edition of the Dubai Watch Week. The dedicated space hosts a large-scale exhibition, Beyond the Limits: A Journey through Time, Design and Materials, which brings visitors at the heart of the Manufacture’s endless quest for innovation.

​

MISSION

Design the exhibition space to immerse visitors in intense brand storytelling mixing VR & AR. Divided into two rooms, the exhibition displays a selection of heritage and contemporary timepieces, including emblematic Royal Oak Offshore models. In addition, visitors have the opportunity to experiment with a variety of materials, such as ceramic and gold, to better understand their physical properties and their unique transformative journey into high-end ergonomic watch designs.