Insight

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Zoë Kravitz is the first global ambassador to launch her own beauty collection with YSL.

The YSL Beauté x Zoë Kravitz collection includes six new shades of lipstick inspired by her very own life. 

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Mission 

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- I was in charge of writing compelling copies with a strong tone of voice inspired by Zoe Kravitz life across the digital campaign.

  How? By gathering information on her life, and establishing a tone of voice that would reflect her persona. 

- Challenge the usual digital assets we normally find in beauty communication by creating innovative formats. 

- Write compelling, yet business-friendly copies for TMall

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Pitch

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The world is an irresistible playground, and Zoë leads the way.

What if we could associate a shade of lipstick with a destination?

Step inside iconic cities that inspire her and connect with her intimate, most authentic side by embarking with her on The Red Tour. 

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